Tina Furuki serves as BSA’s Vice President, Global Marketing, Creative & Digital Communications. In this role she leads branding, marketing, and digital strategies for Business Software Alliance, Software.org, the Global Data Alliance, and the Digital Transformation Network. She drives the production of design, publications, website development, and event and marketing initiatives across the globe.

Prior to joining BSA, Furuki worked for the Carnegie Endowment for International Peace where she oversaw global digital communications and web production. Previously, she was communications director and magazine editor for the American Advertising Federation. During her career she has developed and launched more than 125 websites in over 30 languages.

Furuki holds a BA in English Literature from Miami University. She is based in BSA’s Washington, DC, office.

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