The Future of Transatlantic Trade: Building an Integrated Transatlantic Marketplace
On April 10, BSA President and CEO Victoria Espinel spoke at a high-level conference in Paris on the future of transatlantic trade. Sponsored by BSA, this one-day event co-hosted by The Washington Post and European Voice, featured Karel De Gucht, European Commissioner for Trade, and Michael Punke, Deputy US Trade Representative and US Ambassador to the WTO, as well as executives from companies including General Electric, Microsoft, Google, Total and more.
Espinel highlighted the transformation occurring in the software industry as it emerges as a digital services industry delivering cloud and data analytics – key drivers for future growth and competitiveness. She also underscored the importance of modernizing trade rules for digital goods and services, and encouraged the US and EU to lead the way in establishing model rules in the Transatlantic Trade & Investment Partnership (TTIP) that will enable digital trade. Click here to learn more about BSA’s Digital Trade Agenda.
The event gathered over 150 key policy makers and international business leaders from both continents to share insight on the political, economic, social, and global business impact of an integrated transatlantic market place. Click here for a full list of speakers.
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Victoria Espinel's Keynote:
"Modernizing Trade Rules for the Digital Age," April 10, 2014. Text (PDF)
ABOUT BSA
The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, quantum, and other breakthrough technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation.