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JUL 26, 2021 | GLOBAL

BSA Hires Chief Growth Officer

WASHINGTONJuly 26, 2021 – BSA | The Software Alliance today welcomed Gideon Lett as Chief Growth Officer. Based in San Francisco, Lett will play an important role in expanding the global reach of the leading tech trade association dedicated to software.

“Gideon Lett is a great addition to BSA and I welcome him to our growing team,” said Victoria Espinel, President and CEO at BSA | The Software Alliance. “BSA’s member companies are at the forefront of several tech policy issues, including artificial intelligence, cybersecurity, and digital transformation. With Gideon joining our leadership team, I’m excited to grow our member base even more while continuing our legacy of thoughtful, effective advocacy.”

Before joining BSA, Lett served as a Senior Advisor for Fair Tech at Access Partnership, where he was an outside advisor and resource to firm leadership and clients at the intersection of tech policy, social impact, and stakeholder engagement. Previously, Lett was Principal and Head of Office, Bay Area, for Monument Advocacy, where he established and led California operations for the lobbying and public affairs firm.

Lett has also served as Vice President, Government Affairs & Strategic Partnerships at TechNet, where he led growth initiatives and engaged policymakers on issues including data privacy and security, artificial intelligence, and workforce development. Earlier in his career, Lett held roles at APCO Worldwide and the National Association of Home Builders (NAHB) in Washington, D.C. He holds a Bachelor of Arts in Public Administration from Samford University in Birmingham, Alabama.


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

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