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SEP 09, 2019 | GLOBAL

BSA | The Software Alliance Welcomes Ha McNeill as Chief Operating Officer

Adam Coates promoted to BSA’s General Counsel and Vice President

Washington – Sept. 9, 2019 – Ha McNeill is returning to BSA | The Software Alliance to serve as the organization’s Chief Operating Officer. In this new role, McNeill will help drive BSA’s strategic direction, including oversight of all revenue-generating functions.

“I’m so glad to have Ha back at BSA,” said Victoria Espinel, President and CEO of BSA | The Software Alliance. “Ha’s keen strategic counsel and deep knowledge of our issues are incredible assets to BSA and our member companies. BSA has an ambitious agenda in the years to come, and I know that Ha will be a key component in fulfilling our mission.”

In addition, Adam Coates is being promoted to BSA’s General Counsel and Vice President.

“This could not be a more exciting time for BSA’s fantastic compliance team. We are busier than ever, have an influx of new member participation and our global footprint is stronger than it’s ever been,” said Adam Coates, General Counsel and Vice President at BSA | The Software Alliance. “Our programs are reaching many thousands of our members’ customers around the world, and we are continuously evolving them to be responsive to our members’ strategic objectives.”

Prior to her return to BSA, McNeill was Chief of Staff for the Transportation Security Administration (TSA) for the past two years. In this role, she served as a key advisor to the Administrator of TSA on a variety of issues. She established and led the agency-level strategy, policy, and innovation functions as well as oversaw the teams responsible for enterprise risk, public affairs, and legislative affairs. Before that, McNeill held the position of Chief of Staff and Vice President of Operations at BSA where she contributed to the long-term development plans for the organization and led priority initiatives, including helping to establish Software.org: the BSA Foundation, an independent and nonpartisan international research organization focused on raising awareness of software’s impact on society. McNeill served two tours in the White House, first in 2010 with the Intellectual Property Enforcement Coordinator’s Office and subsequently in 2012 with the National Security Council as the Director of Aviation Security.

Throughout her career, McNeill has garnered significant experience working in federal government, focusing on issues such as national security, international trade, intellectual property, international relations and transportation security. McNeill is a graduate of the University of California and holds a master’s in public policy from Harvard University’s John F. Kennedy School of Government.


BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that help businesses of all sizes in every part of the economy to modernize and grow.

With headquarters in Washington, DC, and operations in more than 30 countries, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


Michael O’Brien

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